Xi Nu Zeta Chapter Rebranding Initiative

Zeta Phi Beta Sorority, Inc. – Xi Nu Zeta Chapter wanted to reengage their digital presence.

The Visual

The message: #XiNuZetaNoneGreater

The thrust of this initiative included designing assets that were unique, but integrated and aligned with the sorority’s national brand. The aesthetic is very visual and one of the major requirements was a more interactive experience, with upcoming event information and post-event pictures.

The website was moved the WordPress CMS platform with e-commerce features provided by Woocommerce. The public relations team was excited by how easy it was to update the events and upload pictures for the scrapbook.

The scrapbook has a live view on the homepage, as well as an archive page view to show all of the pictures.

Visit Xi Nu Zeta

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