The logo requirements were that the owner wanted some imagery that would tie the brand with their sister company, HR Girlfriends, BUT have some differentiation, such as a house image within the logo.
Having designed the HR Girlfriends logo, I was aware that the major challenge was to provide a visually reminiscent, but clearly differentiated brand identity.
Communicating with the client, I knew she wanted to possibly incorporate house imagery and my goal was to create a more abstract representation. In no time at