During my tenure as Digital Content Admin for the Northern VA Chapter of the Society for Human Resource Management, I had the pleasure of handling a wide range of large scale branding projects including re-designing the NOVA SHRM logo.
The project had the following core goals:
- Utilize the existing brand colors and iconography.
- Conceptualize a logo that would be visible and eye-catching on both light and dark background colors.
- Maintain visual balance that scales well visually.
- Include vector assets so that imagery can be utilized on a greater variety of mediums – large and small.