The message: #XiNuZetaNoneGreater
The thrust of this initiative included designing assets that were unique, but integrated and aligned with the sorority’s national brand. The aesthetic is very visual and one of the major requirements was a more interactive experience, with upcoming event information and post-event pictures.
The website was moved the WordPress CMS platform with e-commerce features provided by Woocommerce. The public relations team was excited by how easy it was to update the events and upload pictures for the scrapbook.
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