Northern VA SHRM

The Visual

During my tenure as Digital Content Admin for the Northern VA Chapter of the Society for Human Resource Management, I had the pleasure of handling a wide range of large scale branding projects including re-designing the NOVA SHRM logo.

The project had the following core goals:

  1. Utilize the existing brand colors and iconography.
  2. Conceptualize a logo that would be visible and eye-catching on both light and dark background colors.
  3. Maintain visual balance that scales well visually.
  4. Include vector assets so that imagery can be utilized on a greater variety of mediums – large and small.
The logo as three color variants (primary, contrast, and black and white), as well as the ability to use the short or long variation as needed.
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