Real Estate Girlfriends Logo

Real Estate Girlfriends, a networking community for women real estate agents, hired me to create a logo that is in line with their branding goals.

The Visual

The logo requirements were that the owner wanted some imagery that would tie the brand with their sister company, HR Girlfriends, BUT have some differentiation, such as a house image within the logo.

Having designed the HR Girlfriends logo, I was aware that the major challenge was to provide a visually reminiscent, but clearly differentiated brand identity.

Real Estate Girlfriends Initial Mockups

Communicating with the client, I knew she wanted to possibly incorporate house imagery and my goal was to create a more abstract representation. In no time at all we had a concept that was unique and unified all at once!

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