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GoBGreat Logo

Tamara Stallings is a Career Strategist. She wanted an urban, savvy business identity for consulting company, GoBGreat

The Visual

For this logo development, the client did not want to use symbolism for the brand imagery. She felt that a cartooned, or graphic representation might detract from the more urbane tone that she was trying to set. The client and I kept a steady dialogue going and fluid so that we could reveal what she wanted to showcase her brand.

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I write Technobabble, a weekly email where I share strategies, insights, & resources from my adventures as a technophile. 🤓

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