This project included a cohesive design set including her
- social media profile and cover images,
- business cards,
- handbills, and
- campaign booklets
The website design requirements were that she wanted background elements in the design to include symbolic links to Zeta Phi Beta Sorority, incorporated and it’s imagery.
I was able to accomplish this goal by programmatically adding white rose accents as an overlay to the background pattern. I also used pearls in the header dividing line.
I used the same color scheme, typographic and visual elements in the print collateral and web collateral to achieve the overall look and feel for the project.