Map results and GMB profiles put valuable business info on the right-hand side of the search results pages when people are searching for what you do.
Google my Business Cover without a profile

What’s Google My Business and why should you pay attention to it?

Networking and referrals are Awesomesauce. But. Let’s really think about the customer journey – shall we?

What happens when someone introduces us to a potential customer? What’s the first thing they’re going to do?

If the voice in your head said. . .

They’re gonna Google me! Yikes! 🤦🏾‍♀️

You’re absolutely right!

Then the question becomes what will they see!

Will there be great reviews, content, links to your website??

WHAT. WILL. THEY. SEE !!!???

Google My Business is a free service from the alphabet folks that’ll give you a Google map listing, show your services, reviews, hours of operation and contact info before people ever see your website.

Here’s the thing: Search Engine Optimization controls what shows up on that left-hand side of the screen, but if you haven’t claimed a profile, you’re missing out on the opportunity to be at the tip-top of that entire right-hand side 🤩🤩

Own Your Space

and really get improved presence because local people are going to see your results faster with just a few minutes of work!

Google My Business How-to

  1. Log in to the Google Account you want to be associated with your business (or create a Google Account if you don’t already have one).
  2. Go to google.com/business and select “Start now” in the top right-hand corner.
  3. Enter your business name.
  4. Enter your business address.
    🛑 If you go to your customers’ locations, rather than having them come to you, check the box “I deliver goods and services to my customers.”
    🛑 If you work out of your house or another address you don’t want publicly shown, Check “Hide my address (it’s not a store) Only show region.”
    🛑 Finally, select your Delivery area.
  5. Choose your business category. Try to choose the most accurate category possible — you’re essentially telling Google which type of customers should see your business listing.
  6. Add your business phone number or website.
  7. Choose a verification option. If you’re not ready to verify your business yet, click “Try a different method” → “Later.”
  8. NOW. There are five ways to verify your account, but it’s the last step and it’s worth it!

Hubspot has a great write up on signing up. Read more on the Hubspot blog:

The Ultimate Guide to Google My Business

This article was originally sent to subscribers to my weekly email, Technobalance. I also include information and discount codes for upcoming Boss Level Biz events and freebies there as well, so sign up below if you’re interested in that sort of thing!

TTFN & Stay Safe!

RJ

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RJ Lewis Digital

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About RJ

I am a digital consultant. I help small to medium business owners improve their digital presence, processes and workflows.

My laptop is not actually my conjoined twin, even if my kids think so. When I am not working, I am kept busy by my tribe.

 

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