One of my first projects, as a student designer back in 2008 was to design a logo and series of collateral pieces for my sorority at the state level.
I think my sorority work, even more than my other projects, highlights my evolution as a designer. This first logo is riddled with shadows and bevels and has a just because I can feel to it ... REALLY doesn't mean you should.
Once I began working on their website many many moons later, I took a look at this and immediately decided that it could NOT be placed on the web.
This next iteration, which is what the website launched with, was a hastily crafted stop gap to get the site up and running but I wanted to continue to rework it.
Right after Regional Conference, the sorority published its first visual standards guide so in my next rework, I drew vector artwork to clean up the dove. I also colored the new artwork in the standardized blues noted in the style guide.
Update: September 2, 2013
In the latest iteration, I drew the state outline as well. This was prompted by the state director wanting to produce a t-shirt to sell on the state website.
This latest version does have much cleaner lines and being vector artwork, is infinitely resizable and will work well with different collateral pieces. Moving the ZΦB off the state itself enhanced the legibility of the artwork.
Update: June 6, 2014
With the launch of the newly redesigned Oklahoma Zetas website, I took some time and did a minor rework of the wordmark. The color scheme is in line with the nationally approved visual identity standards.
Rather than place emphasis on the rather irregular state outline as a shape, this mark is better able to fit in the header. The state shape can still be added to the left of the word mark without trying to make the shape big enough to keep the lettering legible.