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About RJ

Welcome to my web log.  I make it a point to write about my work here and provide insight into the challenges and experiences as I work with new systems, software and people.  I am currently based in Junction City, KS. I design, develop and deploy deliverables that meet my client's needs from my home office on my trusty iMac.  I love working with the Concrete5 Content Management System.  I am a member of the Concrete5.org Peer Review Board and I am a Community Leader.

I use a number of tools to do-what-I-do; as they say.  I have a write up on my current tech stack here.

I am a PROUD Army Wife.  When I am not working on my latest and greatest project, I am kept busy by my two small ones and Lani: The Wonder Dog.  I am an active member of Zeta Phi Beta Sorority, Incorporated and love that I am able to use my talents as my sisters and I work to serve our communities.

Feel free to contact me if you would like to discuss a new project.

Evolution: Zeta Phi Beta Oklahoma State Logo

Apr 23, 2013 by: RJ Lewis

One of my first projects, as a student designer back in 2008 was to design a logo and series of collateral pieces for my sorority at the state level.

I think my sorority work, even more than my other projects, highlights my evolution as a designer.  This first logo is riddled with shadows and bevels and has a just because I can feel to it ... REALLY doesn't mean you should.

screen_shot1.jpg

Once I began working on their website many many moons later, I took a look at this and immediately decided that it could NOT be placed on the web.  

screen_shot2.jpg

This next iteration, which is what the website launched with, was a hastily crafted stop gap to get the site up and running but I wanted to continue to rework it. 

 screen_shot3.jpg

Right after Regional Conference, the sorority published its first visual standards guide so in my next rework, I drew vector artwork to clean up the dove.  I also colored the new artwork in the standardized blues noted in the style guide.  

Update: September 2, 2013

In the latest iteration, I drew the state outline as well.  This was prompted by the state director wanting to produce a t-shirt to sell on the state website.


screen_shot4.jpg

This latest version does have much cleaner lines and being vector artwork, is infinitely resizable and will work well with different collateral pieces.  Moving the ZΦB off the state itself enhanced the legibility of the artwork. 

Update: June 6, 2014

With the launch of the newly redesigned Oklahoma Zetas website, I took some time and did a minor rework of the  wordmark.  The color scheme is in line with the nationally approved visual identity standards.   

 

okzetas_logo_blue.png

 

Rather than place emphasis on the rather irregular state outline as a shape, this mark is better able to fit in the header.  The state shape can still be added to the left of the word mark without trying to make the shape big enough to keep the lettering legible.  

About RJ

Welcome to my web log.  I make it a point to write about my work here and provide insight into the challenges and experiences as I work with new systems, software and people.  I am currently based in Junction City, KS. I design, develop and deploy deliverables that meet my client's needs from my home office on my trusty iMac.  I love working with the Concrete5 Content Management System.  I am a member of the Concrete5.org Peer Review Board and I am a Community Leader.

I use a number of tools to do-what-I-do; as they say.  I have a write up on my current tech stack here.

I am a PROUD Army Wife.  When I am not working on my latest and greatest project, I am kept busy by my two small ones and Lani: The Wonder Dog.  I am an active member of Zeta Phi Beta Sorority, Incorporated and love that I am able to use my talents as my sisters and I work to serve our communities.