Tamara Stallings is a Career Strategist. She wanted an urban, savvy business identity for consulting company, GoBGreat.
These were my first two concepts for this logo. The client did not want to use symbolism after she saw these. She felt that they were too cartooned. This logo was my first time coming in far afield of what the client wanted with my initial ideas, BUT both the client and I kept the dialogue going and fluid so that we could reveal what she wanted to showcase her brand and came up with something closer to this: